MLM Success…How to Find It

MLM success has been shown to be very elusive as demonstrated by the 95%-98% failure rate of MLM distributors Research shows that in 80%-90% of cases, success in business comes as the result of talking with a friend or family member. That surprises me, but it doesn’t blow my mind. People often follow the suggestions of someone know and trust. If it’s not a person they trust, chances of them following their recommendation is slim and none. In order to find success MLM, you really need a network people you know to talk to. If you don’t have a network to start,you’ll have create your network in order to have any chance of success in the network marketing business.

It’s just like when the NBA(National Basketball Association) holds a draft for teams to draft players to fill a need on their basketball teams. Wella player thats in the draft is a basketball prospect because they are proficient a basketball. But, before they draft the player, the organization not only looks at the basketball skills but they develop a relationship to see if the prospect “fits” the system of the team. A prospect for a MLM business in the same vain must be proficient in business and you must develop a relationship with your prospect that cultivates trust. You cultivate trust by offering the prospect something that brings value into their life. You then are able build your network with MLM prospects who value your friendship and will follow your system. Without a network. Network marketing success is extremley difficult.

It’s important to really target the people who will build your network marketing business. Obviously there are lots of options. Experienced mail-order dealers have spent years learning how to target the top prospects to mail.This extremley expensive process when you make a mistake of mailing to a un-targeted list. Mailers who are successful claim that what earns a profit isn’t the mailing piece they send out – it is the names on the list they mail to. You probably like me don’t see how this would matter. The number one criteria in predicting whether a person will buy is, has this person ever purchased the same item before? I know that seems very strange, but it is the truth.The top Mailers don”t waste time mailing to people who never has purchased a specific item.They mail exclusively to people who have already bought the exact same thing, or something very similar. Why does that work? Because you are dealing with someone who is interested in exactly what you are selling. Just like the NBA draft the very best prospects are NOT the general public. your best MLM prospects are those who have been in the network marketing business before and are still looking for the MLM opportunity that will give them the success they want and deserve.

A lot of people in MLM get blinded by the few who make the insane money. Some gurus make 6 figure or even 7 figure incomes a month. The ebook “Success In 10 Steps” by Michael Dlouhy describes how those top guns really see you! It’s mind boggleing. You’ll learn some important principles and clues in how to choose a company and a sponsor that give you the best opportunity to build a stable successful MLM business that will be profitable for a long time. Real estate investors say you make your money when you buy the property, by buying it right. That’s also true in an MLM business. When you start in the hole, you just don’t have a chance for success.

james b byrd
Internet Marketing Consultant

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